Jessica: Lorne Greene and Alpo’s “Dogfooding”

March 10th, 2011 by jmckinnie89 Leave a reply »

Back during the 1980’s, on television advertisements for Alpo, spokesperson Lorne Greene pointed out that he feeds Alpo to his own dogs. The term became known as “dogfooding”, in which to convince consumers to feed Alpo to their dogs. In order to entice consumers to have confidence in their products, Alpo stressed that they used the very products they advertised. Also, dogs love to eat beef and that’s what Alpo offered in their products. Lorne Greene knows what his dog loves and that is the delicious taste of Beef. Therefore, he only feeds his dog Alpo.

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