This commercial shows a happy and healthy man, as well as a happy and healthy dog. The man is hanging out with his dog as if they are best friends. This ad, along with the majority of other dog food advertisements, plays with the idea of “man’s best friend”. After the dog eats the beneful product, he is lively and energetic. This ad pursuades consumers to believe that if they feed their dog a beneful product they will be as happy and healthy as the man and the dog are in this commercial.
The text at the bottom of these photos reads, “When dogs eat well, they dream well.” These are all from Pedigree’s “When dogs eat well..” campaign. The first advertisement shows fire hydrants. The second ad shows frisbees, and the third shows sneakers. These ads are different than typical dog food ads because it is almost as if they are advertising directly to the dog. The consumer, of course, wants their dog to be happy. All of the ads from this campaign show an almost dream-like atmosphere. This campaign makes consumers believe that if your dog eats a pedigree product, they will perceive reality as it is perceived in the ads.
This advertisement shows a happy and healthy dog playing in the water. The dog is energetic and playful and it even looks as if he is smiling. The text in the ad reads, “My immune system is so strong, when I say jump, it asks how high?” This advertisement focuses on health. To pet owners, the health of their dog is very important. IAMS shows that if your dog eats an IAMS product that it will be as energetic and healthy as the dog in the ad. At the bottom of the advertisement it also reads, “I am more than just a dog.” The ad also includes nutritional facts at the bottom to prove that IAMS cares about your dogs health, and so should you.
4.)KIBBLES & BITS:
This commercial focuses on taste as opposed to health. “Twice the Taste” is the slogan of this ad and it insists that your dog deserves the best tasting food and that is Kibbles n’ Bits. It is interesting how some ads focus on health, while others focus on taste. The dog owner will never know how the food tastes so they have to trust advertising. The last line of the commercial is, “It gives your dog joy in every bite.” This makes dog owners believe that not only will Kibbles n’ Bits taste good for your dog, but it will also bring them happiness.